PRIVACY POLICY
Last Updated: December 4, 2025
1. INTRODUCTION
Thank you for visiting www.SkyBabyEntertainment.com (the "Site"). This Privacy Policy describes how Cloud 18 Entertainment ("Cloud 18", "we," "us," or "our"), collects and uses your information when you visit our Site, sign up for our newsletters, or interact with our content (collectively, the “Services”).
We value your privacy and strive to be transparent about how we handle your data. Please read this Privacy Policy carefully to understand your rights and choices. By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use our Services.
2. INFORMATION WE COLLECT
We collect data to provide better services to all our users. This collection happens in three ways: information you provide to us, information collected automatically, and information from third parties.
A. Information You Voluntarily Provide
We receive and store information you enter on our Site or provide to us in other ways. When you subscribe to our mailing list, we collect your email address and optionally your name. If you contact us via email, we collect your email address and the content of your message. We ask that you not send us, and you not disclose, any sensitive personal information on or through the Site or via email to us. This includes social security numbers, health information, criminal background, or information related to racial or ethnic origin.
B. Information Collected Automatically
When you visit our Site, we and our service providers automatically collect certain Usage Data from your device. This includes device information such as your IP address, browser type, operating system, and whether you are on mobile or desktop. We also collect usage data regarding the pages you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data. We use cookies to distinguish you from other users of our Site, as detailed in the Cookies and Tracking Technologies section below.
C. Information from Third Parties
We utilize Linkfire to manage Pre-save campaigns for new music releases. If you elect to pre-save a SkyBaby track to a service like Spotify or Apple Music, you are authorizing that platform to pass certain information to us. This typically includes your email, your general location, and basic profile details allowed by your privacy settings on that streaming platform.
3. HOW WE USE YOUR INFORMATION
We process your data to fulfill our obligations to you and to pursue our legitimate business goals. Primarily, we use your contact details to keep you informed about SkyBaby, including sending newsletters, tour announcements, and exclusive updates via Mailchimp. We also analyze traffic patterns using Google Analytics to optimize the Site and ensure it functions correctly for all users.
Your data also helps us execute marketing campaigns, such as ensuring pre-saved music appears in your library on release day. From a security standpoint, we use data to monitor for fraudulent activity and protect the integrity of our Site. We may also generate anonymous, aggregated statistics from user data to analyze broad trends. This de-identified data does not pinpoint any specific individual and may be used or shared by us for business analysis without restriction.
Legal Bases for Processing (EEA and UK Users)
If you are from the European Economic Area or UK, our legal basis for collecting and using your personal information depends on the data concerned. We process your data for the newsletter and pre-save campaigns based on your explicit consent. We process usage data via Google Analytics and secure our Site based on our legitimate interest in improving and protecting our services. If you eventually purchase merchandise, we process your data to fulfill that contract.
4. COOKIES AND TRACKING
We use cookies, which are small text files placed on your device, and similar technologies to support Site functionality and analytics. We use Google Analytics cookies to help us understand how visitors use the Site, such as how often users visit and what pages they view.
Additionally, the Site features embedded media players from YouTube and Spotify. These third-party services may place their own cookies on your browser when you interact with their content. We do not control these external tracking technologies.
Managing Cookies: You have the ability to decline cookies through your browser settings, though this may impact your experience on the Site.
5. HOW WE SHARE YOUR INFORMATION
We do not sell your personal data. We do share data with select third-party vendors who perform essential services for us. This includes Mailchimp for email delivery, Google Analytics for data analysis, and Linkfire for music marketing tools.
We may disclose your information if required to do so by law or in response to valid requests by public authorities, such as a court or a government agency. Furthermore, if Cloud 18 Entertainment is involved in a merger, acquisition, or asset sale, your personal data may be transferred.
6. HOW DO WE PROTECT YOUR INFORMATION?
We employ industry-standard security protocols to safeguard the confidentiality and integrity of your data. We also restrict access to your personal information to only those personnel who require it to perform their duties.
However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security against unauthorized interception or access. You acknowledge that any information you transmit to us is done at your own risk.
7. INTERNATIONAL TRANSFERS
Our operations are based in the United States. If you access the Site from outside the US, please note that your data will be transmitted to, stored, and processed on servers within the United States. By using the Site, you consent to this transfer. We take reasonable steps to ensure your data remains protected regardless of where it is processed.
8. EXTERNAL LINKS
The Site may contain links to external platforms, including social media pages and streaming services. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to review the privacy policy of any external site you visit before sharing your information.
9. RETENTION OF DATA
We keep your personal information only as long as necessary. For mailing lists, we retain your email address until you choose to unsubscribe, which you can do at any time via the link in our emails. Usage logs and analytics data are generally kept for a shorter duration necessary to analyze security and performance trends.
10. U.S. RESIDENT RIGHTS
Residents of certain US states, including California, have specific rights regarding their personal data. You have the Right to Know what data we have collected about you, the sources of that data, and how it is used. You may request the Correction of inaccurate data or the Deletion of your personal information from our records.
You also have the Right to Opt-Out of the sale of your data or its use for targeted advertising. Furthermore, you have the right to limit the use of sensitive personal data. We will not discriminate against you for exercising these privacy rights. To make a request, please email us at support@skybabyentertainment.com. We may verify your identity before processing your request.
Do Not Track Signals: California law requires us to state our policy on Do Not Track signals. As there is no uniform industry standard for interpreting these signals, our Site does not currently respond to DNT browser settings.
11. YOUR DATA PROTECTION RIGHTS (GDPR & UK GDPR)
If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), you have certain data protection rights, including:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data.
- The right to withdraw consent: If we are processing your personal data based on your consent (e.g., the newsletter), you have the right to withdraw this consent at any time.
To exercise these rights, please contact us at support@skybabyentertainment.com.
12. NOTICE TO CANADIAN RESIDENTS
Canadian residents are protected under PIPEDA and applicable provincial laws like Quebec’s Law 25. Your data may be processed outside of Canada, including in the United States. You have the right to access your file and request corrections to your data. You may also withdraw your consent for data use at any time, subject to legal restrictions.
Quebec Specifics: We do not knowingly collect information from Quebec residents under the age of 14 without parental permission.
13. CHILDREN'S PRIVACY
This Site is designed for a general audience and is not intended for children under 13. If you are under 18, you may use our Website only with the involvement of a parent or guardian.
If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we verify steps to remove that information from our servers.
14. TERMS AND CONDITIONS
Please also visit Our Terms and Conditions establishing the use, disclaimers and limitations of liability governing the use of our Services.
15. POLICY UPDATES
We may update this policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the latest revisions were made. We recommend reviewing this page regularly to stay informed.
16. CONTACT US
If you have any questions about this Privacy Policy, please send us an email to support@skybabyentertainment.com.